How to Write Successful Fundraising Letters
How to Write Successful Fundraising Letters
- Strathmoor Press, 1994
- 256
The book offers detailed advice and analysis along with copious examples and instructive case studies. Introduction: How This Book Came to Be and What You'll Find Inside, How to Write Successful Fundraising Letters, You're Writing for Results - Not for a Pulitzer Prize, The Cardinal Rules of Writing Fundraising Letters, How a Fundraising Letter is Like a Personal Visit, What Donors Really Think about Fundraising Letters, Twenty-Three Reasons People Respond to Fundraising Appeals, The Characteristics of an Effective Fundraising Letter, A Leisurely Tour Through One Successful Appeal, Why You Need to Write Thank-Yours, What to Do Before You Write a Fundraising Letter, Eight Steps Toward Successful Fundraising Letters, Case Studies, Welcoming New Donors: Treating People Like Part of the Family, Appealing for Special Gifts: Bringing Your Case Down to Earth, The Letter-Writers Toolbox, What to Put on the Outer Envelope, How to Overcome Writer's Block, Index.
96248914
The book offers detailed advice and analysis along with copious examples and instructive case studies. Introduction: How This Book Came to Be and What You'll Find Inside, How to Write Successful Fundraising Letters, You're Writing for Results - Not for a Pulitzer Prize, The Cardinal Rules of Writing Fundraising Letters, How a Fundraising Letter is Like a Personal Visit, What Donors Really Think about Fundraising Letters, Twenty-Three Reasons People Respond to Fundraising Appeals, The Characteristics of an Effective Fundraising Letter, A Leisurely Tour Through One Successful Appeal, Why You Need to Write Thank-Yours, What to Do Before You Write a Fundraising Letter, Eight Steps Toward Successful Fundraising Letters, Case Studies, Welcoming New Donors: Treating People Like Part of the Family, Appealing for Special Gifts: Bringing Your Case Down to Earth, The Letter-Writers Toolbox, What to Put on the Outer Envelope, How to Overcome Writer's Block, Index.
96248914