Global Strategic Management
Global Strategic Management
- 1st
- Palgrave Macmillan, 2003
- 458
This book offers an insight into the impact of globalization on business organizations and how managers can deal with this. Preface and Acknowledgements, Introduction, The Process of Globalization, Globalization of Markets and Competition, Designing a Global Industry, Designing a Global Organization, Global Strategic Alliances, Global Mergers and Acquisitions, Assessing Countries' Attractiveness, Entry Strategies, Managing Globally, Global Marketing, Global Operations, Global Innovation, Cross-Cultural Management, Global Human Resource Management, Global Financial Management, Broad Issues in Globalization, Globalization and the Internet, The Social Responsibility of the Global Firm, Global Trends, Index.
333793757
This book offers an insight into the impact of globalization on business organizations and how managers can deal with this. Preface and Acknowledgements, Introduction, The Process of Globalization, Globalization of Markets and Competition, Designing a Global Industry, Designing a Global Organization, Global Strategic Alliances, Global Mergers and Acquisitions, Assessing Countries' Attractiveness, Entry Strategies, Managing Globally, Global Marketing, Global Operations, Global Innovation, Cross-Cultural Management, Global Human Resource Management, Global Financial Management, Broad Issues in Globalization, Globalization and the Internet, The Social Responsibility of the Global Firm, Global Trends, Index.
333793757