Global Strategic Management

Contributor(s):

Lasserre Philippe

Material type:

TextPublication details: Palgrave Macmillan, 2003Edition: 1stDescription: 458ISBN:

333793757

Summary: This book offers an insight into the impact of globalization on business organizations and how managers can deal with this. Preface and Acknowledgements, Introduction, The Process of Globalization, Globalization of Markets and Competition, Designing a Global Industry, Designing a Global Organization, Global Strategic Alliances, Global Mergers and Acquisitions, Assessing Countries' Attractiveness, Entry Strategies, Managing Globally, Global Marketing, Global Operations, Global Innovation, Cross-Cultural Management, Global Human Resource Management, Global Financial Management, Broad Issues in Globalization, Globalization and the Internet, The Social Responsibility of the Global Firm, Global Trends, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.4/012 LAS (Browse shelf(Opens below))	1	Available	9780000045003

This book offers an insight into the impact of globalization on business organizations and how managers can deal with this. Preface and Acknowledgements, Introduction, The Process of Globalization, Globalization of Markets and Competition, Designing a Global Industry, Designing a Global Organization, Global Strategic Alliances, Global Mergers and Acquisitions, Assessing Countries' Attractiveness, Entry Strategies, Managing Globally, Global Marketing, Global Operations, Global Innovation, Cross-Cultural Management, Global Human Resource Management, Global Financial Management, Broad Issues in Globalization, Globalization and the Internet, The Social Responsibility of the Global Firm, Global Trends, Index.

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Global Strategic Management