Managing Customer Relationships / A Strategic Framework
Managing Customer Relationships / A Strategic Framework
- 2nd
- Wiley, 2011
- 514
Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
9780470423479
Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
9780470423479