Managing Customer Relationships / A Strategic Framework (Record no. 6363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01413cam a22002294a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 21298 |
| 020 ## - ISBN | |
| ISBN | 9780470423479 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Managing Customer Relationships / A Strategic Framework |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 514 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Peppers Don |
| 9 (RLIN) | 7346 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Rogers Martha |
| 9 (RLIN) | 7347 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000063625 | 5399 | 05/06/2025 | 658.8/12 PEP | 1 | 05/06/2025 | 05/06/2025 |