Customer Loyalty
Customer Loyalty
- 2nd
- 2002
- 254
Foreword, Preface, Acknowledgements, Customer Loyalty: The Way to Many Happy Returns, A Closer Look at Loyalty, Growing a Loyal Customer: The Seven Key Stages, Turning Suspects into Qualified Prospects, Turning Qualified Prospects into FirstTime Buyers, Turning FirstTime Buyers into Repeat Customers, Turning Repeat Customers into Loyal Clients, Turning Loyal Clients into Advocates, Customer Loss: How to Prevent It and What to Do When It Strikes, How to Develop a LoyaltyDriven Culture in Your Company, The Twelve Laws of Loyalty, References, Ciompany and Subject Index.
787963887
Foreword, Preface, Acknowledgements, Customer Loyalty: The Way to Many Happy Returns, A Closer Look at Loyalty, Growing a Loyal Customer: The Seven Key Stages, Turning Suspects into Qualified Prospects, Turning Qualified Prospects into FirstTime Buyers, Turning FirstTime Buyers into Repeat Customers, Turning Repeat Customers into Loyal Clients, Turning Loyal Clients into Advocates, Customer Loss: How to Prevent It and What to Do When It Strikes, How to Develop a LoyaltyDriven Culture in Your Company, The Twelve Laws of Loyalty, References, Ciompany and Subject Index.
787963887