Customer Loyalty

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TextPublication details: 2002Edition: 2ndDescription: 254ISBN:

787963887

Summary: Foreword, Preface, Acknowledgements, Customer Loyalty: The Way to Many Happy Returns, A Closer Look at Loyalty, Growing a Loyal Customer: The Seven Key Stages, Turning Suspects into Qualified Prospects, Turning Qualified Prospects into FirstTime Buyers, Turning FirstTime Buyers into Repeat Customers, Turning Repeat Customers into Loyal Clients, Turning Loyal Clients into Advocates, Customer Loss: How to Prevent It and What to Do When It Strikes, How to Develop a LoyaltyDriven Culture in Your Company, The Twelve Laws of Loyalty, References, Ciompany and Subject Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/12 GRI (Browse shelf(Opens below))	1	Available	9780000081186

Foreword, Preface, Acknowledgements, Customer Loyalty: The Way to Many Happy Returns, A Closer Look at Loyalty, Growing a Loyal Customer: The Seven Key Stages, Turning Suspects into Qualified Prospects, Turning Qualified Prospects into FirstTime Buyers, Turning FirstTime Buyers into Repeat Customers, Turning Repeat Customers into Loyal Clients, Turning Loyal Clients into Advocates, Customer Loss: How to Prevent It and What to Do When It Strikes, How to Develop a LoyaltyDriven Culture in Your Company, The Twelve Laws of Loyalty, References, Ciompany and Subject Index.

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Customer Loyalty