Relationship Marketing
Relationship Marketing
- 3rd
- Ft Prentice Hall, 2008
- 314
This book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. Preface, Acknowledgements, 100 Years of Marketing, Relationships in Marketing, Relationships, Relationship Economics, Strategy Continuum, Relationship Drivers, The Core Firm and its Relationships, Customer Partnerships, Internal Partnerships, Supplier Partnerships, External Partnerships, Managing and Controlling the Relationship, Relationship Technology, Relationship Management, Back to the Future, Glossary, Index.
9780273713197
This book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. Preface, Acknowledgements, 100 Years of Marketing, Relationships in Marketing, Relationships, Relationship Economics, Strategy Continuum, Relationship Drivers, The Core Firm and its Relationships, Customer Partnerships, Internal Partnerships, Supplier Partnerships, External Partnerships, Managing and Controlling the Relationship, Relationship Technology, Relationship Management, Back to the Future, Glossary, Index.
9780273713197