Relationship Marketing

Contributor(s):

Egan John

Material type:

TextPublication details: Ft Prentice Hall, 2008Edition: 3rdDescription: 314ISBN:

9780273713197

Summary: This book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. Preface, Acknowledgements, 100 Years of Marketing, Relationships in Marketing, Relationships, Relationship Economics, Strategy Continuum, Relationship Drivers, The Core Firm and its Relationships, Customer Partnerships, Internal Partnerships, Supplier Partnerships, External Partnerships, Managing and Controlling the Relationship, Relationship Technology, Relationship Management, Back to the Future, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/12 EGA (Browse shelf(Opens below))	1	Available	9780000082312

This book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. Preface, Acknowledgements, 100 Years of Marketing, Relationships in Marketing, Relationships, Relationship Economics, Strategy Continuum, Relationship Drivers, The Core Firm and its Relationships, Customer Partnerships, Internal Partnerships, Supplier Partnerships, External Partnerships, Managing and Controlling the Relationship, Relationship Technology, Relationship Management, Back to the Future, Glossary, Index.

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Relationship Marketing