Implementing a Successful Corporate Rebranding Program: The Case of Wind's Rebranding and Its Impact on Consumer Engagement/Master of Business Administration Global: Independent Study
Implementing a Successful Corporate Rebranding Program: The Case of Wind's Rebranding and Its Impact on Consumer Engagement/Master of Business Administration Global: Independent Study
- 2018
- 90
Introduction, Literature Review, Consumer Engagement of Brands, Brand Identification - Logo, Reasons for Rebranding, Rebranding Failures, Research Design and Methodology, Research Paradigm, Research Philosphy, Research Design, Ethical Considerations, Research Limitations, Analysis, Introduction, Demographics of a Sample, WIND's Rebranding Reasons, Questions on WIND's Rebranding Strategy and WIND's Rebrabding Impact on Consumer's Attitudes and Perceptions and Engagement and Loyalty, Discussion, Conclusions and Recommendations, References, Appendices.
Introduction, Literature Review, Consumer Engagement of Brands, Brand Identification - Logo, Reasons for Rebranding, Rebranding Failures, Research Design and Methodology, Research Paradigm, Research Philosphy, Research Design, Ethical Considerations, Research Limitations, Analysis, Introduction, Demographics of a Sample, WIND's Rebranding Reasons, Questions on WIND's Rebranding Strategy and WIND's Rebrabding Impact on Consumer's Attitudes and Perceptions and Engagement and Loyalty, Discussion, Conclusions and Recommendations, References, Appendices.