Implementing a Successful Corporate Rebranding Program: The Case of Wind's Rebranding and Its Impact on Consumer Engagement/Master of Business Administration Global: Independent Study
Material type:
TextPublication details: 2018Description: 90Summary: Introduction, Literature Review, Consumer Engagement of Brands, Brand Identification - Logo, Reasons for Rebranding, Rebranding Failures, Research Design and Methodology, Research Paradigm, Research Philosphy, Research Design, Ethical Considerations, Research Limitations, Analysis, Introduction, Demographics of a Sample, WIND's Rebranding Reasons, Questions on WIND's Rebranding Strategy and WIND's Rebrabding Impact on Consumer's Attitudes and Perceptions and Engagement and Loyalty, Discussion, Conclusions and Recommendations, References, Appendices.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Διπλωματική εργασία
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MC Athens Campus Library | BUS 2018 (8) (Browse shelf(Opens below)) | 1 | Available | 9780000084378 |
Introduction, Literature Review, Consumer Engagement of Brands, Brand Identification - Logo, Reasons for Rebranding, Rebranding Failures, Research Design and Methodology, Research Paradigm, Research Philosphy, Research Design, Ethical Considerations, Research Limitations, Analysis, Introduction, Demographics of a Sample, WIND's Rebranding Reasons, Questions on WIND's Rebranding Strategy and WIND's Rebrabding Impact on Consumer's Attitudes and Perceptions and Engagement and Loyalty, Discussion, Conclusions and Recommendations, References, Appendices.
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