On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review
On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review
- Harvard Business Review Press, 2013
- 216
Rethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index.
9781422189887
Rethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index.
9781422189887