On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review

Material type:

TextPublication details: Harvard Business Review Press, 2013Description: 216ISBN:

9781422189887

Summary: Rethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	REF 658.8/02 BHR (Browse shelf(Opens below))	1	Available	9780000097460

Rethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index.

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On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review