Ogilvy on advertising /
Ogilvy, David
Ogilvy on advertising / David Ogilvy. - London : Welbeck, 2023 - 342 p. : ill. (some col.) ; 20 cm.
Includes bibliographical references and index.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
9781802794960
Advertising
Business
Ogilvy on advertising / David Ogilvy. - London : Welbeck, 2023 - 342 p. : ill. (some col.) ; 20 cm.
Includes bibliographical references and index.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
9781802794960
Advertising
Business