Ogilvy on advertising / David Ogilvy.

By:

Ogilvy, David

Material type:

TextPublication details: London : Welbeck, 2023Description: 342 p. : ill. (some col.) ; 20 cmISBN:

9781802794960

Subject(s):

Summary: Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.1028 OGI (Browse shelf(Opens below))	1	Available	9780000100153
Books	MC Athens Campus Library	658.1028 OGI (Browse shelf(Opens below))		Συλλογή προσωπικού	9780000099594

Includes bibliographical references and index.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

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Κατάλογος Βιβλιοθηκών Mediterranean College

Ogilvy on advertising / David Ogilvy.