Valuing Your Customers / From Quality Information to Quality Relationships Through Database Marketing (Record no. 1502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01656cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 15955 |
| 020 ## - ISBN | |
| ISBN | 77079507 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Valuing Your Customers / From Quality Information to Quality Relationships Through Database Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mcgraw Hill Book Company, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 372 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface, Acknowledgements, Marketing Transformation: The True Potential of Database Marketing, The Fundamental Database Marketing Disciplines in 10 cases, New People and New Bussiness, The Economics of Loyalty, Health Warnings, The Power of Service in Sales, Resources and Change, Changing the Culture, The Starting Point: Data, Processing Names and Addresses, Turning Data into Action, The Power and Abuse of Statistics, Creativity and Continuous Relationship Improvement, Beginning Points: Social and Technology Trends, Glossary, Bibliography, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Preface, Acknowledgements, Marketing Transformation: The True Potential of Database Marketing, The Fundamental Database Marketing Disciplines in 10 cases, New People and New Bussiness, The Economics of Loyalty, Health Warnings, The Power of Service in Sales, Resources and Change, Changing the Culture, The Starting Point: Data, Processing Names and Addresses, Turning Data into Action, The Power and Abuse of Statistics, Creativity and Continuous Relationship Improvement, Beginning Points: Social and Technology Trends, Glossary, Bibliography, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Jenkinson Angus |
| 9 (RLIN) | 1997 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000015013 | 2575 | 05/06/2025 | 658.8 JEN | 2 | 05/06/2025 | 05/06/2025 |