Marketing Management and Strategy / 2nd Edition (Record no. 1546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01478cam a22002174a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16000 |
| 020 ## - ISBN | |
| ISBN | 132622394 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Marketing Management and Strategy / 2nd Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 468 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Preface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Doyle Peter |
| 9 (RLIN) | 2050 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000015457 | 2623 | 05/06/2025 | 658.8 DOY | 1 | 05/06/2025 | 05/06/2025 |