Marketing Management and Strategy / 2nd Edition
Material type:
TextPublication details: Prentice Hall, 1998Edition: 2ndDescription: 468ISBN: - 132622394
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 DOY (Browse shelf(Opens below)) | 1 | Available | 9780000015457 |
Preface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects.
Preface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects.
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