International Marketing / International Student Edition (Record no. 2229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01521cam a22002174a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16761 |
| 020 ## - ISBN | |
| ISBN | 025612874X |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | International Marketing / International Student Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Irwin Mcgraw-Hill, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 776 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Cateora Philip R |
| 9 (RLIN) | 1173 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000022288 | 4990 | 05/06/2025 | 658.8/48 CAT | 1 | 05/06/2025 | 05/06/2025 |