International Marketing / International Student Edition
Material type:
TextPublication details: Irwin Mcgraw-Hill, 1996Edition: 8thDescription: 776ISBN: - 025612874X
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8/48 CAT (Browse shelf(Opens below)) | 1 | Available | 9780000022288 |
An Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index.
An Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index.
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