The Complete Travel Marketing Handbook / 37 Industry Experts Share their Secrets (Record no. 2792)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01611cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 17368 |
| 020 ## - ISBN | |
| ISBN | 844231568 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | The Complete Travel Marketing Handbook / 37 Industry Experts Share their Secrets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 298 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The travel and tourism industry's first comprehensive guide to marketing success. Acknowledgements, Foreword, The Travel Industry Today, The Impact of International Tourism on the United States, Converting Market Research into Added Sales, Understanding and Influencing Consumer Behavior, What Lies Ahead in World Aviation, Using Fares and Schedules as Airline Marketing, What Makes Delta Successful, The Amtrak Story, Why Millions Pick the Big People, Selling Florida to the Masses, Selling Bermuda in the Off-Season, Cancun: A Study Planned Resort Development, Marketing the Magic Kingdom, Corporate Strategy within the Hospitality Industry, How We View Marketing at Carlson, Making Effective Sales Calls, Forces that Shape Restaurant Demand, How they Packem in at T.G.I. Friday's, International Car Rentals - A Growing Demand, The Growing Market for Motor Coach Tours, Marketing for the Travel Agency, Effective Advertising in the Travel Business, Marketing to Women Travelers, Proven Sales Promotion Techniques, Promoting a New Hotel, Managing Change in the Travel Industry. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Vladimir Andrew |
| 9 (RLIN) | 3520 |
| 710 2# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΣΥΛΛΟΓΙΚΟ ΟΡΓΑΝΟ | |
| Corporate name or jurisdiction name as entry element | Ntc Business Books |
| 9 (RLIN) | 9726 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000027917 | 1059 | 05/06/2025 | 338.4791 VLA | 1 | 05/06/2025 | 05/06/2025 |