The travel and tourism industry's first comprehensive guide to marketing success. Acknowledgements, Foreword, The Travel Industry Today, The Impact of International Tourism on the United States, Converting Market Research into Added Sales, Understanding and Influencing Consumer Behavior, What Lies Ahead in World Aviation, Using Fares and Schedules as Airline Marketing, What Makes Delta Successful, The Amtrak Story, Why Millions Pick the Big People, Selling Florida to the Masses, Selling Bermuda in the Off-Season, Cancun: A Study Planned Resort Development, Marketing the Magic Kingdom, Corporate Strategy within the Hospitality Industry, How We View Marketing at Carlson, Making Effective Sales Calls, Forces that Shape Restaurant Demand, How they Packem in at T.G.I. Friday's, International Car Rentals - A Growing Demand, The Growing Market for Motor Coach Tours, Marketing for the Travel Agency, Effective Advertising in the Travel Business, Marketing to Women Travelers, Proven Sales Promotion Techniques, Promoting a New Hotel, Managing Change in the Travel Industry.