The Business Plan Workbook / A Practical Guide to New Venture Creation and Development (Record no. 6059)
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| fixed length control field | 01673cam a22002294a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 20982 |
| 020 ## - ISBN | |
| ISBN | 9780749472832 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | The Business Plan Workbook / A Practical Guide to New Venture Creation and Development |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 330 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book takes a practical approach to the topic of business planning for new venture creation and development. Preface, Strategy and Purpose, Coming up with a Winning Idea for Your Business Plan, Strategy - The Big Picture, You and Your Team, Market Research, Researching Customers, Researching Competitors, A Plan for Market Research, Competitive Marketing Strategies, Products and/ or Services, Pricing, Advertising and Promotion, Place and Distribution, People and Process and Physical Environment, Operations and Staffing, The Selling Methods Plan, Making and Outsourcing and Supplies, People and Related Matters, Legal and Regulatory Factors, Building a Website, Communications Systems, Forecasting Results, The Sales Forecast, Cash-Flow Projections, The Profit and Loss Account, The Balance Sheet, Break-Even Analysis, Estimating Financing Requirements, Stress Testing Your Business Projections, Business Controls, Financial Controls, Sales and Marketing Controls, Other Business Controls, Planning for Growth, Writing up and Presenting your Business Plan, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Barrow Collin |
| 9 (RLIN) | 5470 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Barrow Paul |
| 9 (RLIN) | 6988 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Brown Robert |
| 9 (RLIN) | 5471 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000060587 | 6743 | 05/06/2025 | 658.4/01 BAR | 1 | 05/06/2025 | 05/06/2025 |