This book takes a practical approach to the topic of business planning for new venture creation and development. Preface, Strategy and Purpose, Coming up with a Winning Idea for Your Business Plan, Strategy - The Big Picture, You and Your Team, Market Research, Researching Customers, Researching Competitors, A Plan for Market Research, Competitive Marketing Strategies, Products and/ or Services, Pricing, Advertising and Promotion, Place and Distribution, People and Process and Physical Environment, Operations and Staffing, The Selling Methods Plan, Making and Outsourcing and Supplies, People and Related Matters, Legal and Regulatory Factors, Building a Website, Communications Systems, Forecasting Results, The Sales Forecast, Cash-Flow Projections, The Profit and Loss Account, The Balance Sheet, Break-Even Analysis, Estimating Financing Requirements, Stress Testing Your Business Projections, Business Controls, Financial Controls, Sales and Marketing Controls, Other Business Controls, Planning for Growth, Writing up and Presenting your Business Plan, Index.