A very short, fairly interesting and reasonably cheap book about brand management / Michael Beverland, Pinar Cankurtaran.

By:

Beverland, Michael

Material type:

TextSeries: Very short, fairly interesting & cheap booksPublisher: Thousand Oaks : SAGE Publishing, 2025Description: 137 p.; 20 cmISBN:

9781529795165

Subject(s):

Summary: Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.827 BEV (Browse shelf(Opens below))	1	Available	9780000100825

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Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available		Next
Previous	658.82 CUM Sales Promotion / How to Create and Implement Campaigns that Really Work	658.82 SHI Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition	658.82 TOO Sales Promotion Techniques / And How to Use Them Successfully	658.827 BEV A very short, fairly interesting and reasonably cheap book about brand management /	658.827 DE C Creating Powerful Brands in Consumer, Service and Industrial Markets / Second Edition	658.827 DE C From Brand Vision to Brand Evaluation / Strategically Building and Sustaining Brands	658.827 MUR Brand Strategy	Next

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

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A very short, fairly interesting and reasonably cheap book about brand management / Michael Beverland, Pinar Cankurtaran.

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