Marketing Strategy

Contributor(s):

Fifield Paul

Material type:

TextPublication details: Butterworth Heinemann, 1992Description: 260ISBN:

75061711

Summary: Marketing and Strategy are about relationships between people. Introduction, The Essential Groundwork, Developing Marketing Strategy, From Strategy to Tactics, Where Next, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 FIF (Browse shelf(Opens below))	1	Available	9780000010261

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Previous	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available		Next
Previous	658.8 DOY Marketing Management and Strategy / 2nd Edition	658.8 ENI Marketing Classics / A Selection of Influential Articles	658.8 FAH Αρχές Μάρκετινγκ	658.8 FIF Marketing Strategy	658.8 FIF Strategic Marketing Management / Planning and Control, Analysis and Decision	658.8 FIL Marketing Communications / Frameworks,Theories and Applications	658.8 FIT Marketing Communication Classics / An International Collection of Classic and Contemporary Papers	Next

Marketing and Strategy are about relationships between people. Introduction, The Essential Groundwork, Developing Marketing Strategy, From Strategy to Tactics, Where Next, Index.

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Marketing Strategy

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