Business Research Projects for Students
Material type:
TextPublication details: Chapman & Hall, 1991Edition: 1stDescription: 280ISBN: - 41236820
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MC Athens Campus Library | 650.072 JAN (Browse shelf(Opens below)) | 2 | Available | 9780000010421 |
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The purpose of this book is to provide the student with a set of guidelines, methods and techniques appropriate to in-company research work, with the intention of making the process as straightforward as possible. Preface, Getting Started, Introduction, The Purpose and Objectives of a Project, Choosing a Topic, Standards of Assessment, Getting Organized for Takeoff, Key Issues in Depth, What is Research Anyway, The Role You're In, Reviewing and Using the Literature, A Guide to Empirical Work, Planning Empirical Work, Methods and Techniques: An Overview if the Main Issues, Semi-Structured and open-Ended Techniques, Fully Structured Techniques, Further Techniques, Bibliography, Glossary, Index.
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