Mediterranean College

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Promotion Management & Marketing Communications / Third Edition

Contributor(s): Material type: TextPublication details: The Dryden Press, 1993Edition: 3rdDescription: 682ISBN:
  • 30767482
Summary: Introduction, Behavioral Foundations of Marketing Communications, Environmental Influences on Marketing Communications, Overview of the Promotion Management Process and Its Execution, Media Advertising, Sales Promotion, Integrating Media Advertising and Sales Promotion with Point-of-Purchase Communications and Direct Marketing and Public Relations, Personal Selling and Sales Management, Index.
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Introduction, Behavioral Foundations of Marketing Communications, Environmental Influences on Marketing Communications, Overview of the Promotion Management Process and Its Execution, Media Advertising, Sales Promotion, Integrating Media Advertising and Sales Promotion with Point-of-Purchase Communications and Direct Marketing and Public Relations, Personal Selling and Sales Management, Index.

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