International and Global Marketing / Concepts and Cases Second Edition
Material type:
TextPublication details: Irwin Mcgraw-Hill, 1997Edition: 2ndDescription: 446ISBN: - 71158006
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MC Athens Campus Library | 658.8/48 MEL (Browse shelf(Opens below)) | 2 | Available | 9780000012029 |
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Introduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation.
Introduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation.
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