Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Consumer Behavior / Concepts and Applications

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1993Edition: 4thDescription: 790ISBN:
  • 70387672
Contents:
Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
Summary: Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.
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Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.

Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index.

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