Mediterranean College

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Consumer Behavior and Marketing Strategy

Contributor(s): Material type: TextPublication details: Mcgraw Hill Publishing Company, 1999Description: 526ISBN:
  • 25622529
Summary: Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.
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Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.

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