Consumer Behavior / Seventh Edition

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TextPublication details: The Dryden Press, 1993Edition: 7thDescription: 888ISBN:

30767512

Summary: The most influential textbook in making the study of behavioral science relevant to the business student. Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/342 ENG (Browse shelf(Opens below))	1	Available	9780000013040

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Previous	658.8/342 BLY Consumer Behavior / 2nd Edition	658.8/342 CHI Consumer Behavior / Third Edition	658.8/342 ENG Consumer Behavior / Eighth Edition	658.8/342 ENG Consumer Behavior / Seventh Edition	658.8/342 PET Consumer Behavior and Marketing Strategy	658.8/342 WIL Behavioral Aspects of Marketing / The Institute of Marketing	658.8/342 WRI Consumer Behavior	Next

The most influential textbook in making the study of behavioral science relevant to the business student. Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index.

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Consumer Behavior / Seventh Edition

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