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Global Marketing Management / Fifth Edition

Contributor(s): Material type: TextPublication details: Prentice Hall International, 1995Edition: 5thDescription: 828ISBN:
  • 132971860
Contents:
Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index.
Summary: Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index.
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Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index.

Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index.

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