Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Global Marketing Management / A Strategic Perspective

Contributor(s): Material type: TextPublication details: Addison-Wesley Publishing Company, 1993Edition: 2ndDescription: 742ISBN:
  • 205141374
Contents:
Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index.
Summary: Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index.
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Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index.

Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index.

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