International Marketing / A Global Perspective
Material type:
TextPublication details: International Thomson Business Press, 1999Edition: 2ndDescription: 988ISBN: - 1861524560
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MC Athens Campus Library | 658.848 MUH (Browse shelf(Opens below)) | 1 | Available | 9780000013262 |
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| 658.848 DOO International Marketing Strategy / Contemporary Readings | 658.848 KEE Global Marketing Management / Fifth Edition | 658.848 KOT Global Marketing Management | 658.848 MUH International Marketing / A Global Perspective | 658.848 PAL International Marketing / Third Edition | 658.848 PAN V.I Διεθνές Εξαγωγικό Μάρκετινγκ. Τόμος I | 658.848 PAT Διεθνές Μάρκετινγκ |
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
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