Personal Selling
Material type:
TextPublication details: Macmillan Publishing Company, 1990Description: 476ISBN: - 23888709
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 658.8/5 OCO (Browse shelf(Opens below)) | 1 | Available | 9780000013354 |
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Personal Selling: A Promotional Profession, Personal Selling: The Personal Dimension, Salesperson as Communicator, Competitive and Company Knowledge, Using Product Knowledge in Personal Selling, Understanding the Customer, Prospecting for Customers, The Sales Approach, Creating a Dynamic Sales Presentation, Meeting Sales Resistance, Closing the Sale, Strengthening the Sales Relationship, Territory Management: Maximizing the Sales Effort, Managing and Training the Sales Force, Applying Sales Techniques to Career Planning, Ethical Behavior in Personal Selling, Index.
Personal Selling: A Promotional Profession, Personal Selling: The Personal Dimension, Salesperson as Communicator, Competitive and Company Knowledge, Using Product Knowledge in Personal Selling, Understanding the Customer, Prospecting for Customers, The Sales Approach, Creating a Dynamic Sales Presentation, Meeting Sales Resistance, Closing the Sale, Strengthening the Sales Relationship, Territory Management: Maximizing the Sales Effort, Managing and Training the Sales Force, Applying Sales Techniques to Career Planning, Ethical Behavior in Personal Selling, Index.
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