Commonsense Direct Marketing / Revised Third Edition

Contributor(s):

Bird Drayton

Material type:

TextPublication details: Kogan Page Limited, 1998Edition: 3rdDescription: 372ISBN:

749425849

Summary: This book is mandatory reading for all sales and marketing managers and advertising executives. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More flexible Approach, Your Greatest Asset, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future: Full Circle, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 BIR (Browse shelf(Opens below))	1	Available	9780000014788

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Previous	No cover image available		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.8/4 TOY Global Marketing Management / A Strategic Perspective	658.8/4 USU Marketing Across Cultures / Fifth Edition	658.8/4 WUN Being Direct / Making Advertising Pay	658.8/48 BIR Commonsense Direct Marketing / Revised Third Edition	658.8/48 BIR Commonsense Direct Marketing / Fourth Edition	658.8/48 BUZ Multinational Marketing Management / Cases and Readings	658.8/48 CAT International Marketing / Ninth Edition	Next

This book is mandatory reading for all sales and marketing managers and advertising executives. Beginnings, The Three Graces of Direct Marketing, Direct Marketing Can Do More Than You Think, How to Get Started, Positioning and Other Mysteries Explained, How to Plan Clearly, Media: A Different and More flexible Approach, Your Greatest Asset, How to Make Your Creative Work Virtually Foolproof, How to Test and Evaluate Your Results, Testing Versus Research and Other Matters, How to Choose Your Agency and When to Do Without One, Client and Agency: the Unequal Partnership, The Future: Full Circle, Index.

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Commonsense Direct Marketing / Revised Third Edition

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