Strategic Marketing Problems / Cases and Comments

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TextPublication details: Prentice Hall, 1998Edition: 8thDescription: 726ISBN:

136328601

Summary: Forty-three contemporary marketing cases, focusing on major decisions faced by marketing executives, present a highly diverse set of issues in a variety of industries. Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Integrated Marketing Communication Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Theory Reformulation: The Control Process, Comprehensive Marketing Programs, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/02 KER (Browse shelf(Opens below))	1	Available	9780000014818

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Previous	658.8/02 FIL Marketing Communications / Contexts, Strategies and Applications	658.8/02 HIS Marketing Decisions for New and Mature Products / Second Edition	658.8/02 JAI Marketing Planning & Strategy / Sixth Edition	658.8/02 KER Strategic Marketing Problems / Cases and Comments	658.8/02 KER Strategic Marketing Problems / Cases and Comments	658.8/02 PEL Marketing Communications	658.8/02 SIR Integrated Marketing Communications / A Systems Approach	Next

Forty-three contemporary marketing cases, focusing on major decisions faced by marketing executives, present a highly diverse set of issues in a variety of industries. Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Integrated Marketing Communication Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Theory Reformulation: The Control Process, Comprehensive Marketing Programs, Index.

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Strategic Marketing Problems / Cases and Comments

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