Mediterranean College

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Business Marketing Management / A Strategic View of Industrial and Organizational Markets

Contributor(s): Material type: TextPublication details: The Dryden Press, 1998Edition: 6thDescription: 786ISBN:
  • 30206332
Contents:
Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
Summary: Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
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Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.

Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.

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