Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Packaging Design

Contributor(s): Material type: TextPublication details: 1991Description: 98ISBN:
  • 850722802
Summary: This book gives brand managers and designers an introduction to the factors that contribute to enduring brand success. Preface, Making the Right Impression, Brands and Manufacturers, Brand Awareness, Inventing the Proposition, On-Shelf Impact, Identity Parade, Physical Packaging, Appointing a Consultancy, Theory into Practice, Packaging Design in the 1990s, References.
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This book gives brand managers and designers an introduction to the factors that contribute to enduring brand success. Preface, Making the Right Impression, Brands and Manufacturers, Brand Awareness, Inventing the Proposition, On-Shelf Impact, Identity Parade, Physical Packaging, Appointing a Consultancy, Theory into Practice, Packaging Design in the 1990s, References.

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