The Marketing Book / Second Edition
Material type:
TextPublication details: Butterworth Heinemann, 1991Edition: 2ndDescription: 530ISBN: - 750600233
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MC Athens Campus Library | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 9780000015167 |
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| 658.8 ATH Μάρκετινγκ Υπηρεσιών / τ.Α'. | 658.8 BAG Marketing Management | 658.8 BAI Marketing / Second Edition | 658.8 BAK The Marketing Book / Second Edition | 658.8 BAK Marketing / Theory and Practice | 658.8 BLY V.1 Marketing 1 | 658.8 BLY V.2 Marketing 2 |
Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index.
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