Mediterranean College

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Successful Direct Marketing Methods / Second Edition

Contributor(s): Material type: TextPublication details: Crain Books, 1979Edition: 2ndDescription: 372ISBN:
  • 872510409
Contents:
Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
Summary: Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.
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Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.

Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index.

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