Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Industrial Marketing / Analysis,Planning and Control

Contributor(s): Material type: TextPublication details: Prentice Hall, 1991Edition: 2ndDescription: 672ISBN:
  • 134574826
Contents:
Dimensions of Industrial Marketing, Organizational Buying and Buyer Behavior, Strategy Formulation in the Industrial Market, Formulating Product Planning, Formulating Channel Strategy, Formulating Marketing Communication Planning, Formulating Pricing Policies, International Industrial Marketing, Cases, Index.
Summary: Dimensions of Industrial Marketing, Organizational Buying and Buyer Behavior, Strategy Formulation in the Industrial Market, Formulating Product Planning, Formulating Channel Strategy, Formulating Marketing Communication Planning, Formulating Pricing Policies, International Industrial Marketing, Cases, Index.
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Dimensions of Industrial Marketing, Organizational Buying and Buyer Behavior, Strategy Formulation in the Industrial Market, Formulating Product Planning, Formulating Channel Strategy, Formulating Marketing Communication Planning, Formulating Pricing Policies, International Industrial Marketing, Cases, Index.

Dimensions of Industrial Marketing, Organizational Buying and Buyer Behavior, Strategy Formulation in the Industrial Market, Formulating Product Planning, Formulating Channel Strategy, Formulating Marketing Communication Planning, Formulating Pricing Policies, International Industrial Marketing, Cases, Index.

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