Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Market-Led Strategic Change / Transforming the Process of Going to Market

Contributor(s): Material type: TextPublication details: Butterworth Heinemann, 1997Edition: 2ndDescription: 674ISBN:
  • 75064382
Summary: This book provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. The Customer Imperative, What Going to Market is About: Defining the Strategic Pathway, The Real Issues to Manage in Going to Market, Making Market Strategy Happen, Index.
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This book provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. The Customer Imperative, What Going to Market is About: Defining the Strategic Pathway, The Real Issues to Manage in Going to Market, Making Market Strategy Happen, Index.

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