Marketing / Concepts and Strategies

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TextPublication details: Houghton Mifflin Company, 1993Edition: 8thDescription: 886ISBN:

395629659

Contents:

An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.

Summary: An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 PRI (Browse shelf(Opens below))	1	Available	9780000015280

An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.

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Marketing / Concepts and Strategies