Mediterranean College

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Marketing Management / Analysis, Planning, and Control

Contributor(s): Material type: TextPublication details: Prentice Hall, 1984Edition: 5thDescription: 794ISBN:
  • 135580242
Contents:
Understanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices.
Summary: Understanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices.
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Understanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices.

Understanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices.

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