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Integrated Marketing Communications / A Systems Approach

Contributor(s): Material type: TextPublication details: Prentice Hall, 1998Description: 318ISBN:
  • 132056186
Contents:
Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.
Summary: Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.
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Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.

Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index.

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