Integrated Marketing Communications

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TextPublication details: Butterworth Heinemann, 1995Description: 138ISBN:

750619384

Summary: Published on behalf of the Chartered Institute of Marketing. Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 LIN (Browse shelf(Opens below))	1	Available	9780000015648

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Previous	No cover image available			No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.802 HOF Essentials of Services Marketing	658.802 KER Στρατηγικές Μάρκετινγκ / Μελέτες Περιπτώσεων και Σχόλια	658.802 KIT Marketing Communications / Principles and Practice	658.802 LIN Integrated Marketing Communications	658.802 MCD Marketing Plans / How to Prepare Them: How to Use Them Third Edition	658.802 MER Marketing Strategy / The Challenge of the External Environment	658.802 PAL Principles of Services Marketing / Second Edition	Next

Published on behalf of the Chartered Institute of Marketing. Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index.

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Integrated Marketing Communications

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