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Promotional Strategy / Managing the Marketing Communication Process

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 1994Edition: 8thDescription: 624ISBN:
  • 256082049
Contents:
Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
Summary: Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
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Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.

Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.

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