Promotion / Products, Services, and Ideas

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TextPublication details: Kincaid M. William, 1990Edition: 2ndDescription: 404ISBN:

Contents:

Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue.

Summary: Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/2 KIN (Browse shelf(Opens below))	1	Available	9780000015891

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Previous	658.8/16 WIN Pricing for Results / How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices	658.8/2 ENG Promotional Strategy / Managing the Marketing Communication Process	658.8/2 GOV Promotional Management	658.8/2 KIN Promotion / Products, Services, and Ideas	658.8/2 SHI Promotion Management & Marketing Communications / Third Edition	658.8/2 THA The Complete Manager's Guide to Promotional Merchandise / Promoting Your Organization with Premiums, Freebies and Other Powerful Objects	658.8/27 DE C Creating Powerful Brands / In Consumer, Service and Industrial Markets	Next

Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue.

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